The Aesthetic Alliance
Thoughtful guidance, thoughtfully designed.
- Design
- Development
- SEO and AEO
The Aesthetic Alliance is a private advisory led by Michelle Tassone, RN, with 20 years in the aesthetics industry. It guides clients to the right specialist for cosmetic surgery, hair restoration, lipedema care and post-weight-loss body contouring. We designed and developed the website and handled its SEO and AEO.
- Client
- The Aesthetic Alliance
- What we did
- Design · Development · SEO and AEO
- Platform
- Webflow
The story, in three parts.
- The overview
A private advisory guiding people through life-changing aesthetic decisions.
Michelle Tassone, RN, helps clients find the right specialist for cosmetic surgery, hair restoration, lipedema and post-weight-loss body contouring.
- The challenge
Turn a brand guide and a rough concept into an aesthetically pleasing website.
The client came to us with a brand guide and a rough concept. From there, we designed every page and built the finished website.
- The result
A website that matches the brand in form and function.
The finished site looks like the client's brand and works the way their visitors need, with an animation that complements its look and feel and makes it easy to navigate.
The website.
Scroll inside the frame to explore each page.
- 1
Four areas, one page
Areas of Expertise opens with a quick row of links to cosmetic surgery, post-weight-loss, lipedema and hair restoration.
- 2
Procedures in plain terms
Each area explains the journey and lists the procedures commonly guided.
- 3
Why work with the practice
Four short cards explain private consultation, curated recommendations, clear guidance and industry experience.
- 4
A discreet next step
The page ends with a single invitation to begin a consultation.
- 1
A clear first message
"Life-Changing Decisions Deserve Thoughtful Guidance" opens the page, with a consultation button and a link to the process.
- 2
Experience up front
Twenty years in the aesthetics industry and four pillars of the service appear straight after the first screen.
- 3
Areas of expertise
Cosmetic surgery, hair restoration, lipedema and post-weight-loss care each get their own photo card.
- 4
A private next step
A four-step experience and a private consultation form make the first move simple and discreet.
What we delivered for The Aesthetic Alliance.
Design
- A warm, neutral visual identity
- Elegant serif headings
- Clear sections for each area of expertise
Development
- Built in Webflow
- Animation that supports easy navigation
SEO and AEO
- Services organized by area of expertise
- Common questions answered in an FAQ
See how we build this: all website design services · SEO and AEO for therapists
