FAQ — Websites for Therapists & Wellness Brands

Question 1

Do you understand the unique needs of therapy and private practices?

Accepted Answer

Yes, this is our primary focus. We've worked with therapists, counselors, and private practice owners across Canada and the United States. We understand that your website needs to feel safe and welcoming before a potential client ever reaches out, that trust is built before the first session, and that your online presence needs to reflect the quality of care you provide. We build with all of that in mind.

Question 2

What is the process for working with June Plum Creative on a new website?

Accepted Answer

We start with a strategy call to understand your practice, goals, and ideal clients. From there we move through design, development, and a thorough quality review before launch. Most projects include a training session so you can manage your site confidently after handoff. The process is clear, collaborative, and built around your schedule.

Question 3

What is your approach to working with clients?

Accepted Answer

We believe in true partnership. We work side by side with your team, making sure you're involved and supported at every step, from strategy to launch. Our goal is to make the process clear, collaborative, and actually enjoyable.

Question 4

What does a June Plum Creative website look and feel like?

Accepted Answer

Our websites are warm, professional, and built to make potential clients feel safe before they ever reach out. Clean layouts, clear messaging, and fast load times, designed specifically for therapy and healthcare practices across Canada and the US.

Question 5

Do you work with practices that are just starting out or only established clinics?

Accepted Answer

Both. We've built websites for therapists launching their very first private practice with no existing brand or online presence, and we've redesigned sites for established multi-therapist clinics that had outgrown their current website. Whether you're starting from scratch or ready for a refresh, we'll scope the project around where you are right now.

Question 6

I already have a website. Can you redesign it instead of starting from scratch?

Accepted Answer

Absolutely. In fact, most of our clients come to us with an existing website that no longer reflects their practice. Our Practice Website Redesign package is built specifically for this. We start with a full audit of what you have, keep what's working, and rebuild the rest in Webflow so your new site feels fresh and current without losing your existing content or search rankings.

Question 7

Can our team update the website themselves after launch?

Accepted Answer

Yes. Every Webflow site we build is designed so you can update your services, add new team members, publish blog posts, and make copy changes yourself, without needing a developer. We provide training at handoff so you feel confident managing it on your own. If you'd rather hand that off entirely, our monthly retainer has you covered.

Question 8

Will we have ongoing support after launch?

Accepted Answer

Yes. We offer post-launch support to help with tweaks, answer questions, and make sure your team feels completely comfortable managing and updating the site.

Question 9

What pages does a therapy website need?

Accepted Answer

A therapy website typically needs a Home page, an About page, a Services page (with individual pages for each therapy type), a Fees and Insurance page, a Contact or Book a Session page, and a Blog or Resources section for SEO. Multi-therapist practices also need individual therapist profile pages. We help you determine the right structure for your specific practice.

Question 10

What is the difference between a Psychology Today profile and having my own website?

Accepted Answer

A Psychology Today profile is a directory listing. It helps people find you, but you have no control over how you're presented or how it ranks on Google. Your own website lets you tell your full story, rank for local search terms, and build trust before a client ever contacts you. Most successful practices use both together.

Question 11

Should my therapy website have online booking?

Accepted Answer

Online booking can significantly increase conversions, since clients are more likely to book when they can do it immediately without making a phone call. We recommend integrating a purpose-built booking tool like Jane App or Calendly rather than a generic contact form, as these are designed for healthcare practices and handle scheduling, reminders, and intake forms securely.

Question 12

Do I need a separate website for each therapist in my practice?

Accepted Answer

No, one well-structured practice website is enough. We build individual therapist profile pages within your main site, each with their own bio, specialties, and booking link. This keeps your brand consistent while giving each therapist their own presence and helping your practice rank for multiple therapist names and specialties on Google.

Question 13

Do you design for mobile and different screen sizes?

Accepted Answer

Absolutely. Every website we build is fully responsive, ensuring your brand looks and performs great on any device.

Question 14

Do you offer brand design services too?

Accepted Answer

Yes. We can help refine or create a cohesive brand identity that translates beautifully across your website and other digital touchpoints.

Question 15

How much does a therapy practice website cost?

Accepted Answer

Our packages start from $3,000 CAD. Every practice is different, so on our first call we'll discuss your needs and give you a ballpark range. We'll then follow up with a detailed proposal and clear pricing.

Question 16

How long does it take to build and launch a therapy practice website?

Accepted Answer

A typical therapy practice website takes 4 to 8 weeks from strategy to launch depending on scope. We work around your schedule and always set clear milestones so you know exactly where things stand throughout the process.

Question 17

What does your website process look like?

Accepted Answer

Our process includes Strategy (aligning on goals and user experience), Design (building a conversion-focused, beautiful UI), Development (bringing designs to life in Webflow), QA & Launch (testing for performance and bugs), and Training (empowering your team to confidently manage updates).

Question 18

Do you include SEO best practices?

Accepted Answer

Yes. We build every site with strong technical SEO fundamentals and help set up metadata and on-page optimizations to support your marketing goals.

Question 19

What is AEO, and do you optimize for it?

Accepted Answer

AEO (Answer Engine Optimization) is about structuring your website so AI tools like ChatGPT, Google AI Overviews, and Perplexity can understand your practice and surface it directly in their answers, not just in a traditional Google search. We build every site with clean semantic structure, schema markup, and content that directly answers the questions your ideal clients are asking, so your practice is positioned to show up whether someone is searching on Google or asking an AI assistant.

Question 20

Will my website help new clients find my practice on Google?

Accepted Answer

SEO is built into every website we build from day one, not added as an afterthought. We structure your pages, headings, and content specifically around the searches your ideal clients are making, such as 'therapist in Toronto' or 'online therapy Ontario.' We also connect Google Search Console so you can track how your site is performing in search over time.

Question 21

Can my therapy website be found on Google without paying for ads?

Accepted Answer

Yes. A well-built therapy website with strong SEO can rank on Google organically, without any ad spend. We structure every site around the specific search terms your ideal clients are using, such as 'therapist in Toronto' or 'anxiety counselling Vancouver.' Organic search takes time to build, but delivers consistent, free traffic over the long term.

Question 22

What platform do you build therapy websites on?

Accepted Answer

It depends on the project. For therapy and wellness practice websites, we build almost exclusively on Webflow, since it gives you a fast, secure, and easy-to-manage website with strong SEO built in from day one. We also build custom websites with Claude Code and deploy them on Vercel, but we reserve that approach for projects that don't need Webflow's level of built-in security, simple ongoing updates, and no-code editing, which most therapy practices do. We design in Figma and use custom code where needed for advanced functionality, and every site we build is fully responsive.

Question 23

Why do you use Webflow for therapy websites?

Accepted Answer

Webflow gives therapy practices a fast, secure, and beautifully designed website that you can manage yourself after launch. It's built for performance and SEO from the ground up, loads quickly on mobile, which is where most clients are searching, and doesn't require plugins or constant technical maintenance the way WordPress does.

Question 24

Does Webflow include a content management system (CMS)?

Accepted Answer

Yes. Webflow's CMS lets you manage blogs, case studies, team pages, and more, fully customized to your content needs. Your marketing team can publish updates anytime without technical bottlenecks.

Question 25

Can you optimize for speed and performance?

Accepted Answer

Yes. We optimize images, streamline code, and ensure fast load times to support better UX, SEO, and conversion rates.

Question 26

Is accessibility included in your builds?

Accepted Answer

Yes. We prioritize accessibility to ensure your website is usable by all visitors and compliant with modern standards.

Question 27

Can you help with PIPEDA compliant contact and intake forms?

Accepted Answer

Yes. For Canadian practices we build contact and intake forms with PIPEDA compliance in mind, ensuring client information is handled securely and responsibly. We'll discuss your specific requirements during our consultation and recommend the right approach for your practice. For sensitive intake information we recommend purpose-built healthcare tools rather than standard web forms, and we can help you integrate these with your website.

Question 28

How do I make my therapy website PIPEDA or HIPAA compliant?

Accepted Answer

Compliance starts with how you collect and store client information. For Canadian practices, PIPEDA requires that any personal data collected through your website, including contact forms, is handled securely and with informed consent. We build forms with this in mind and recommend purpose-built healthcare tools for sensitive intake information rather than standard web forms. We discuss your specific requirements during our initial consultation.

Question 29

Do you build websites for wellness brands beyond therapy practices?

Accepted Answer

Yes. While therapy and private practices are our primary focus, we also work with wellness brands including naturopaths, health coaches, medspas, wellness clinics, and integrative health practitioners. If your business is centred around health, healing, or wellbeing, we understand your audience and know how to build a website that earns their trust.

Question 30

What types of wellness businesses do you work with?

Accepted Answer

We work with a range of wellness and healthcare-adjacent businesses including private therapy practices, psychotherapists, social workers, group counselling clinics, naturopathic doctors, health and life coaches, medspas, wellness studios, and integrative health practitioners. What they all have in common is an audience that needs to feel safe and confident before booking, and that's exactly what we design for.

Question 31

What makes a great website for a wellness brand?

Accepted Answer

A wellness website needs to build trust quickly and make it easy for visitors to take the next step, whether that's booking a consultation, learning about your services, or reaching out. That means warm, professional design, clear messaging about who you help and how, fast load times on mobile, strong SEO, and a simple path to booking or contact. Every site we build is designed around these principles.

Question 32

Can you integrate booking or scheduling tools into a wellness website?

Accepted Answer

Yes. We can integrate purpose-built booking and scheduling tools into any wellness website, including Jane App, Calendly, Acuity Scheduling, and others. We'll recommend the right tool based on your practice type, client volume, and whether you need features like intake forms, payment processing, or appointment reminders.

Question 33

How do you approach design for wellness and health brands?

Accepted Answer

Wellness clients are discerning, and they research carefully before committing to a practitioner. Your website needs to communicate credibility, warmth, and clarity within the first few seconds. We design for that emotional response specifically, using layout, photography direction, copy strategy, and clear calls to action to move a visitor from curious to confident.

Question 34

Can you build a bilingual website for a Canadian wellness brand?

Accepted Answer

Yes. Many of our wellness clients serve both English and French-speaking Canadians. We build bilingual websites using Webflow's native localization feature, so your site is fully available in both languages without the need for a separate site or third-party translation plugin. Your team can manage content in both languages independently after launch.

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