Gina Ayanna Photography
The Overview
Gina Ayanna is a brand photographer and strategist based in the Greater Toronto Area, specialising in personal brand photography for therapists, wellness professionals, and service-based business owners. Her work goes beyond headshots — she helps practitioners build a complete visual identity that attracts their ideal clients and reflects who they actually are.
When Gina came to June Plum Creative, she needed a website and brand refresh that matched the quality and intentionality she brings to every client session. Her existing brand no longer reflected the depth of her work or the specific audience she had grown to serve.
The Challenge
Gina's photography had evolved significantly — she had niched down into brand strategy and personal branding for therapists and wellness professionals, but her digital presence was still presenting her as a general photographer.
The challenge was to build a brand and website that clearly communicated her specialisation, attracted her ideal clients, and positioned her as a strategic partner rather than just a photographer. Every visual and copy decision needed to reflect the same intentionality and warmth she brings to her own client sessions.
The Result
The rebrand connected immediately with Gina's ideal audience. She saw a significant surge in leads, stronger Google visibility, and an increase in bookings from exactly the kind of clients she wanted to work with — therapists and wellness professionals who understood the value of intentional brand photography.
"Andre at June Plum was a pleasure to work with. Not only did he take my website to the next level, he also beefed up my SEO. I have definitely noticed an uptick in contacts."
— Gina Ayanna, Gina Ayanna Brand Studio
Gina specialises in brand photography for therapists and wellness professionals across the GTA. If you're a therapist building your practice online, great photography and a great website work better together.
Why brand photography is one of the best investments a therapist can make →
Branding - Color Palette
Branding - Logo
Website Design
Services Delivered
Clarified Gina's positioning as a brand photographer and strategist for therapists and wellness professionals — giving her work a clear niche identity that resonates with her ideal clients.
A full Webflow website built to showcase Gina's portfolio, communicate her strategic approach, and make it easy for therapists and wellness professionals to understand her process and book a session.
The rebrand drove a significant increase in qualified leads and sales, demonstrating measurable business impact.
On-page SEO and schema markup structured around Gina's specific niche keywords — helping her get found by the right clients searching for brand photography in the GTA.
