Group Practice Website Checklist: What to Update as Your Team Grows
If you run a therapy practice in Canada and you are adding a clinician or growing your team, your website probably still reads like a solo practice. This checklist covers ten things to update, from your homepage to booking.
- Answer each item
Choose Yes, Not yet or Not sure. - See what to look at next
Your next steps appear as you answer. - Keep a copy
Download the PDF and tick items off with your team.
Your answers stay on this page. Nothing is saved or sent.
Is my practice website ready for growth?
Choose Yes, Not yet or Not sure for each item to see what to look at next. Your answers stay on this page. Nothing is saved or sent.
Foundation
2 items-
Small project
Write the site for a team, not "I"
A homepage written in the first person tells visitors the practice is still one person.
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Small project
Organize services by what clients need, with a simple way to find the right clinician
Clients usually start with the problem, then look for the person.
Each clinician
4 items-
Small project (per clinician)
A page for each clinician with real content and a consistent layout
Gives each person something specific to be found by and gives AI tools a page to cite.
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Small project (a shoot day)
Consistent, current photos of each clinician and the practice
Visitors judge a team by its photos, and mismatched or outdated ones make a team look like separate people.
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Quick fix
A booking link for each clinician
Visitors can book the person they chose. Many online booking systems, such as Jane, can give each practitioner their own booking link and each location its own.
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Quick fix
Each clinician's credentials shown accurately, and bios checked against their own college advertising rules
Visitors look for proof that each clinician is registered, and each registrant answers for how they are described.
Growth
4 items-
Small project
A "Join our team" page
Hiring is the hardest part of growing, and your website is where candidates look.
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Small project
Clients searching for a specific type of therapy in your area can find the right clinician
This depends on technical setup: clear page headings, structured data and a separate page for each clinician, so search engines and AI tools can read each page.
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Small project
Do your intake forms still make sense with a team?
More people handle submissions, so who receives them and what clients are told needs checking.
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Part of a rebuild
Add or remove a clinician without a developer
If every hire or departure needs a developer, growth gets slower and more expensive.
What to look at next
Who is this checklist for?
This checklist is for therapists, counsellors and psychotherapists who own a private practice and are adding their first clinician or growing an existing team.
It is a good fit if
- You are thinking about hiring and want to know what your website needs before someone joins
- You have a team, but your website still reads like a solo practice
- Your site was built when it was just you
- You run a practice in Canada and want a plain list of what to update
It may not be for you if
- You plan to stay a solo practice. Most of the list will not apply
- You are an associate or contractor. Pass it to your practice owner
What it covers
The website only.
For hiring, pay, contracts and taxes, speak with an accountant, a lawyer or your college.
Frequently asked questions
How is a group practice website different from a solo practice website?
A solo site speaks as one person. A group practice site speaks as a team and helps visitors find the right clinician. That usually means copy written for the practice, services organized by what clients need, a page for each clinician and a booking link for each person. Photos, bios and layouts should match so the team looks like one practice.
How should online booking work when a practice has more than one clinician?
Give each clinician their own booking link so visitors can book the person they chose. Many online booking systems support this, and some also provide a separate link for each location. Put each link on that clinician’s page and check that it still points to the right person whenever the team changes.
Does every clinician need their own page on the website?
In most cases, yes. A separate page gives each clinician room for a real bio, a current photo, credentials and their own booking link, so clients can find the right person. It also keeps the site easier to update, because a change for one clinician touches one page and not the whole site. A very small practice may be fine with one shared team page.
How can new clients find the right clinician?
Most clients start with what they need help with, then look for a person. Organize services by that need and link each one to the clinicians who offer it. Show each clinician with a photo, a short description and a booking link so visitors can choose with confidence. A clear way to get in touch helps visitors who are not sure who to pick.
Can I list each clinician’s credentials on my website?
Yes, and they should be shown accurately. Use each clinician’s title and registration exactly as their college has them registered. In Canada each regulatory college sets its own advertising rules. They differ between professions and provinces. Check your college’s rules before you publish bios or photos and ask the college if you are unsure.
Can we update the website ourselves?
Often, yes. When a site is set up for it, you can edit text, photos and booking links without a developer. Changes to the structure, design or technical setup usually need a designer or developer. A site built for a team keeps everyday edits simple, so growth does not depend on someone else’s schedule.
Does this checklist cover hiring, privacy or legal requirements?
No. It covers the website only. For hiring, pay, contracts and taxes, speak with an accountant, a lawyer or your college. For privacy questions, such as how your intake forms handle client information, ask a privacy professional. The checklist is a list of things to look at. It is not a verdict on your practice.
Is the checklist free to use?
Yes. It is free and there is no sign-up or email needed. Use it on this page or download the one-page PDF to tick items off with your team. Your answers on this page are not saved or sent anywhere.
Andre Ford
Andre Ford is a certified Webflow Partner and founder of June Plum Creative, specialising in website design and development for therapists, psychotherapists, registered social workers, and private practices across Canada and the United States.
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