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Case study · Personal brand

Montina Myers-Galloway

A personal brand as distinct as the person behind it.

  • Design
  • Development
  • Branding

Montina Myers-Galloway is a therapist, speaker and thought leader. June Plum Creative built a personal brand and website for her that stands on its own alongside the identity of her counselling practice, with clear paths for therapy clients and for speaking and consulting inquiries.

Homepage of Montina Myers-Galloway's website
Client
Montina Myers-Galloway
What we did
Design · Development · Branding
Focus
Personal brand alongside a counselling practice

The story, in three parts.

  1. The overview

    A therapist, speaker and thought leader needed a brand of her own.

    As her profile grew, she needed to reach speaking stages, consulting engagements and professional communities.

  2. The challenge

    A personal brand has to stand apart from the practice without feeling disconnected.

    Too similar and it would cause confusion. Too different and it would not feel like her.

  3. The result

    A personal brand that is unmistakably Montina.

    The visual system, tone and website position her as an individual authority that people can find, trust and engage.

The website and brand.

Scroll inside the frame to explore the site, then see the brand sheet.

Full-length screenshot of Montina Myers-Galloway's website

What we delivered for Montina.

  • Brand and visual identity

    • A dual-branding approach
    • Practice and personal brand kept cohesive
  • UX strategy

    • Clear audience segmentation
    • Therapy and speaking paths kept distinct
  • SEO and AEO

    • Distinct positioning for each audience
    • Visibility for therapy and speaking work

See how we build this: solo practice website design · SEO and AEO for therapists · all website design services

“Thanks to Andre for being patient with me as I figured out my voice!”
Montina GallowayMyers Galloway Counseling