Montina Myers-Galloway
The Overview
Montina Myers-Galloway is a therapist, speaker, and thought leader whose work extends well beyond her counselling practice. As her profile grew, she needed a personal brand that could carry her into new spaces — speaking stages, consulting engagements, and professional communities — without being tethered to her therapy practice identity.
The Challenge
Building a personal brand alongside an existing professional practice is a delicate balance. It needed to feel authentically Montina — her warmth, her directness, her expertise — while being distinct enough to stand on its own. Too similar to the practice and it would cause confusion. Too different and it would feel disconnected from who she actually is.
The Result
A personal brand identity that is unmistakably Montina. The visual system, tone, and website work together to position her as an individual authority — someone clients, event organisers, and collaborators can find, trust, and engage with on her own terms.
"Thanks to Andre for being patient with me as I figured out my voice!"
- Montina Galloway, Myers Galloway Counseling
Branding - Logo
Website Design
Services Delivered
The dual-branding approach strengthened brand clarity and recognition, unifying Montina’s therapy practice and personal brand under a cohesive visual and narrative identity while highlighting the team’s combined expertise.
Clear audience segmentation allowed users to easily navigate between Montina’s therapy services and her personal speaking and thought-leadership work, ensuring each audience felt directly addressed without brand confusion.
Distinct brand positioning improved discoverability by aligning each brand narrative with its specific audience intent, increasing visibility for both therapy services and personal engagements.
