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Case study · Brand identity

Be Well Therapy PLLC

Soft where it matters. Strong where it counts.

  • Branding

Be Well Therapy PLLC is a licensed counselling practice serving individuals, couples and families across diverse communities. June Plum Creative created a complete brand identity for the practice, rooted in wellness and transformation, with an earthy palette of green, yellow and brown.

A smiling family from the Be Well Therapy PLLC brand imagery
Client
Be Well Therapy PLLC
What we did
Branding
Practice
Licensed counselling practice
Deliverables
Brand identity and brand guide

The story, in three parts.

  1. The overview

    A growing practice needed a brand as holistic as its care.

    Be Well Therapy serves individuals, couples and families, with a growing team and an expanding client base.

  2. The challenge

    The old identity no longer reflected the depth and warmth of the practice.

    The brand had to feel professional and approachable, work across every touchpoint and scale with the practice.

  3. The result

    A complete brand identity rooted in wellness and transformation.

    An earthy green, yellow and brown palette communicates growth, warmth and natural healing.

The brand.

Browse the mood board, colour palette and brand guide pages.

Mood board for the Be Well Therapy PLLC brand

What we delivered for Be Well Therapy.

  • Brand and visual identity

    • A complete brand system
    • Built around wellness, warmth and transformation
    • Designed to scale as the practice grows

See how we build this: group practice website design · all website design services