Myers-Galloway Counseling
The Overview
Montina Myers-Galloway had built a respected therapy practice and was ready to expand — bringing on additional therapists and growing her team. But as the practice grew, so did a separate need: a distinct personal brand for Montina's speaking engagements, consulting work, and thought leadership outside the clinic.
The Challenge
Two brands needed to coexist without competing. The therapy practice needed to feel established, professional, and team-oriented — a place clients could trust. Montina's personal brand needed to feel individually distinct — her voice, her story, her authority. The risk was that one would dilute the other if the strategy wasn't clear from the start.
The Result
A unified brand strategy that gave each identity its own lane. The therapy practice website positioned Myers-Galloway Counseling as a growing, credible team. Montina's personal brand captured her individual voice and opened doors to audiences that would never have found her through the practice alone.
Branding - Mood Board
Branding - Logo
Website Design
Services Delivered
The dual-branding approach strengthened brand clarity and recognition, unifying Montina’s therapy practice and personal brand under a cohesive visual and narrative identity while highlighting the team’s combined expertise.
Clear audience segmentation allowed users to easily navigate between Montina’s therapy services and her personal speaking and thought-leadership work, ensuring each audience felt directly addressed without brand confusion.
Distinct brand positioning improved discoverability by aligning each brand narrative with its specific audience intent, increasing visibility for both therapy services and personal engagements.
