Myers-Galloway Counseling
The Overview
Designed a calming, approachable online space that builds trust with potential clients and makes it easy to schedule sessions.
The Challenge
Since its inception in 2016, Montina-Myers Galloway's therapy practice, Montina Myers-Galloway Therapy, has been thriving. As Montina plans to hire an additional therapist and treat the practice as an independent entity, she faces a brand challenge. The current brand and website predominantly spotlight Montina, not capturing the full array of services provided.
As she aims to elevate the business, the focus needs to shift from just her to the collective strength of the newly formulated team. Moreover, Montina envisions two distinct brands: one for her therapy practice and another for her personal brand catering to speaking engagements and other individual projects.
Branding - Mood Board
Branding - Logo
Website Design
The Result
The dual-branding strategy proved successful. Montina's therapy practice witnessed a broader reach and enhanced recognition, emphasizing the team's combined expertise. Simultaneously, her personal brand flourished, drawing distinct audiences for her speaking engagements and personal endeavors, all while maintaining a cohesive brand narrative.
Services Delivered
The dual-branding approach strengthened brand clarity and recognition, unifying Montina’s therapy practice and personal brand under a cohesive visual and narrative identity while highlighting the team’s combined expertise.
Clear audience segmentation allowed users to easily navigate between Montina’s therapy services and her personal speaking and thought-leadership work, ensuring each audience felt directly addressed without brand confusion.
Distinct brand positioning improved discoverability by aligning each brand narrative with its specific audience intent, increasing visibility for both therapy services and personal engagements.
